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Drew
Struzan
by Carrie Mosher
Drew
Struzan didn't plan to become one of Hollywood's preeminent film
poster artists, but it happened nonetheless. He came from a poor
household, discovered he was dyslexic and later became the only
member of his family to graduate from high school. So when he arrived
at Art Center College of Design at age 18 he was understandably
naïve.
"The first thing the counselor asked me was 'what do
you want to major in,' so I asked what the choices
were." He was informed that he had two choices: Fine
art or illustration. The counselor went on to describe the
two careers, telling Struzan that as a fine artist he could
paint what he wanted, but as an illustrator he could paint
for money. It didn't take him too long to choose his course
of study. "I'll be an illustrator," he announced.
"I need to eat."
Struzan's
art education and natural talent have served him well. He has created
over 150 movie posters, most notably the 1977 poster for the original
Star Wars and for Star Wars Episode 1: The Phantom Menace in 1999.
His resume also includes posters for blockbusters like E.T. The
Extraterrestrial, the Indiana Jones trilogy and the Back to the
Future series. His style, a combination of vivid color and incredibly
life-like portraits, has made admirers out of men with names like
Lucas and Speilberg. "Drew captures the realism of the characters
and the romanticism," says Howard Roffman, President of Lucas
Licensing. "George (Lucas) is definitely a fan and has collected
some of his work."
His
illustration career took off quickly after art school. Based in
LA, he began painting album covers for everyone from Black Sabbath
to Glen Miller. It didn't take long for the movie studios to notice
his work and come calling. Struzan never regretted choosing his
major or painting for money. "To be able to paint to another
person's desire has broadened my view on life. As an illustrator
I have to give the view of someone else, I feel it has increased
my abilities as an artist."
For Struzan, a day on the job can vary wildly but capturing
the spirit of the film is always the goal. In preparation
for the first Indiana Jones poster he was given a paragraph
synopsis of the film and 6 photos. Yet, while working on the
movie Hook, he met with director Steven Speilberg and actor
Dustin Hoffman in addition to witnessing some of the
filming. " It (the poster) is not arbitrary, it is
designed to elicit the proper emotions." states Struzan.
"So I do not have to know that much about it because I
do not have to tell the whole story, just get the
feeling."
In
addition to what he believes is God-given talent, Struzan's attitude
may have helped him as well. While speaking with him about his career,
I noticed that he talks little about money or technique and
focuses more on philosophy and how painting is his life's work.
"I find my creativity comes from my open mind and approach
to life... I am not looking to conform I am looking for truth."
This positive outlook has helped him deal with the fact that computers,
not actual people, complete most of today's illustration jobs. "Most
illustrators I have worked with during my life are not working anymore.
Some have literally taken to selling used cars because the work
has just dried up." Lately, Drew has spread his wings in order
to make a living. To that end, he has focused on other markets.
Recently, he completed a series of plates commemorating the late
Princess Diana for the Franklin Mint, has produced posters for TV
shows and has a Star Wars CD ROM that is currently for sale online.
http://www.drewcds.com/

However, the rewards of his job never change. Through his
Web site, http://www.drewstruzan.com,
he receives numerous e-mails from individuals who tell him
how important his artwork is to them. "When I get
letters from people who tell me that my art has changed
their life or that they have been following me since they
were little kids it is amazing!" Says Struzan,
"Art has always rewarded me that way and that's why I
have stuck with it; even in the difficult times, it has a
reward."
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